Innovation: The Key to Distinguish Between a Leader and a Follower

Innovation: The Key to Distinguish Between a Leader and a Follower

Innovation is crucial to the success of any business or organization. It is the driving force that sets leaders apart from followers. As Steve Jobs, the co-founder of Apple Inc., said, “Innovation distinguishes between a leader and a follower.” In this article, we will discuss why innovation is essential, how it can set you apart from your competitors, and ways to cultivate an innovative mindset in your business.

The Importance of Innovation:

Innovation is the process of creating new ideas, products, or processes. It is the catalyst that drives progress and growth in any business. Without innovation, companies become stagnant, and their products become outdated, eventually leading to failure.

Innovation sets you apart from your competitors by creating a unique selling proposition that your customers cannot find elsewhere. This differentiation can lead to increased customer loyalty, increased market share, and improved profitability.

Ways to Cultivate an Innovative Mindset:

To cultivate an innovative mindset in your business, you must encourage your team to think creatively and challenge the status quo. Here are some ways to do so:

  1. Encourage Risk-Taking: Innovation requires taking risks and trying new things. Encourage your team to take risks and learn from their mistakes.
  2. Foster a Collaborative Environment: Collaboration fosters creativity and encourages the exchange of ideas. Create an environment where team members can collaborate freely.
  3. Embrace Diversity: Diversity of thought and experiences can lead to unique perspectives and ideas. Embrace diversity in your team and encourage them to bring their unique perspectives to the table.
  4. Set Aside Time for Creativity: Allow your team to set aside time for creativity and innovation. This time can be used for brainstorming new ideas, experimenting with new processes, and exploring new technologies.


Innovation is the key to distinguishing between a leader and a follower. It is essential for the growth and success of any business. By cultivating an innovative mindset and encouraging creativity, businesses can differentiate themselves from their competitors and provide unique value to their customers. Remember, as Steve Jobs said, “Innovation distinguishes between a leader and a follower.”

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