“Fundamentals of Digital Marketing” is a free online course offered by Google through its Digital Garage platform. The course is designed to provide an introduction to the basics of digital marketing, covering topics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and more.
To register for the course, you can visit the Digital Garage website and create an account. Once you have an account, you can access the course materials and complete the modules at your own pace.
The course is designed for individuals and small business owners who want to learn more about digital marketing and how to use it to grow their business. The course is also beneficial for marketing professionals who want to learn about the latest digital marketing trends and strategies.
The course is self-paced and can be completed in around 40 hours. It is divided into 26 different modules, each covering a specific topic related to digital marketing.
The benefits of taking this course include gaining a better understanding of digital marketing and how to use it to reach your target audience, learning how to create a digital marketing strategy, and getting access to valuable resources and tools.
As for the market value, this course is widely recognized and respected in the industry, and can be a valuable addition to your resume if you are looking to enter or advance in a career in digital marketing. Additionally, the knowledge and skills you gain through the course can help you to effectively market your business online and drive more traffic and sales to your website.
Topics covered in “Fundamentals of Digital Marketing”
The “Fundamentals of Digital Marketing” course offered by Google covers a wide range of topics related to digital marketing. Some of the subjects covered in the course include:
- Introduction to digital marketing: This module provides an overview of digital marketing and its importance in today’s business environment.
- Setting up a digital presence: This module covers the basics of creating a website and setting up social media accounts.
- Search engine optimization (SEO): This module covers the principles of SEO and how to optimize your website for search engines.
- Pay-per-click (PPC) advertising: This module covers the basics of PPC advertising and how to create and manage effective campaigns on platforms such as Google Ads.
- Social media marketing: This module covers the basics of social media marketing, including how to create a social media strategy and how to use social media platforms to reach your target audience.
- Content marketing: This module covers the principles of content marketing and how to create and distribute content that attracts and engages your target audience.
- Email marketing: This module covers the basics of email marketing and how to create and send effective email campaigns.
- Measuring and analyzing digital marketing: This module covers the importance of measuring and analyzing your digital marketing efforts and how to use data to improve your strategy.
- Digital marketing strategy: This module covers how to develop a comprehensive digital marketing strategy that aligns with your overall business goals.
These are the main modules that are covered, but there are many more topics covered in the course. The course will give you a good understanding of the various digital marketing channels and how they can be used to drive business growth.